Ms. Melinda Reach, Director, Supplies of IncetecPivot company (Australia), visited Uralkaly Last week. The Australians consider Uralkalyu as a would-be partner, so Ms. Melinda Reach arrived to make sure that the product is isolated from foreign organic substances at all stages of production, shipment and transportation. Ms. Reach carefully examined the entire production chain. Special attention was paid to pelletization process, fertilizer storage conditions, loading onto rail cars.
IncetecPivot – is an Australian fertilizer distributor that controls a substantial part of the national market. Australian market features the highest quality requirements and quarantine restrictions. Import of grains, soil and come organic substances is prohibited in order to preserve the environment balance of the Australian continent. Up till now these stringent restrictions made Australia inaccessible for Russian fertilizers producers. But today the market entry became possible. Uralkaly assimilated international quality standards and as a result the Australian traders are very interested in the company.
According to Uralkaly press service a foreign visitor was quite happy about what she saw and found no reason for criticism. "For us it is extremely important, - said Melinda Reach, - that Uralkaly fulfills all quality requirements. The company management and performance level fully complies with international standards. The company uses the most up-to-date manufacturing and transportation methods. The current visit is a beginning of partnership and I believe that an important event is to happen – the Urlakaly products delivery to Australian market. I think that there is a great future in our cooperation".
Mr. Maksim Bakshinsky, Uralkaly Director General, believes that this visit by an Australian team is a very important event. "IncetecPivot visit is an embodiment of the strategic target of our company, - he noted. - Now just production is not enough, one should know how to sell it, especially in a severe competitive environment, as it is the case with potash fertilizers. We have set up independent sales and logistics system and have managed to achieve the results which were believed to be just impossible just a few years ago. Now we do not need to attract the buyers. They are more and more interested in our products that satisfy the most demanding requirements".
Partnership with IncetecPivot will by all means improve Uralkaly rating among other suppliers since the mere presence at the Australian market is the best assessment for any company. Now the company implements the total quality control system, the pilot finished product shipments are underway. The company researchers constantly analyze the demand, new customer requirements at the international market.
